Case Study

Designing the Mobile App That Laid the Foundation for Collektr’s Success

Designing the Mobile App That Laid the Foundation for Collektr’s Success

Overview

As a co-founder and the first designer at Collektr, I led the design of the mobile app, focusing on building a seamless and engaging marketplace experience for niche communities. One of the app’s standout features was live streaming, where sellers could auction their items in real-time, and buyers could place bids until the timer ran out. This innovative approach required a user experience that felt intuitive, interactive, and easy to navigate for both sellers and buyers.

With over 10,000 users since we launched in 2023, Collektr has since managed to secure a US$1.3mil in pre-series A funding and determined to make a mark in Asia Pacific.

My Role

Lead Designer -> Product design, User research & testing, Interactive prototyping

Research methods

Competitor analysis, usability testing, affinity mapping

Team

Nash Maran (PM), Fahrul Azmi (Mobile engineer)

Outcomes

User Adoption

After the iOS app release, we achieved 2,300 registered users within the first six months

Unique Selling Point

The live auction feature offers a unique, interactive marketplace experience.

Increased Engagement

The live streaming feature generated high engagement levels with an average of 935 MAU

The Challenge

Collektr aimed to differentiate itself by enabling sellers to auction items via live streaming, where buyers could place real-time bids. The challenge was to design an interactive experience that was easy for sellers to manage and exciting for buyers to participate in.

We also needed to ensure that users could transition smoothly between watching live streams, placing bids, and completing purchases, all while maintaining a consistent experience across mobile and web.

Discovery & Research

User Research

I conducted research to understand how sellers and buyers interacted with live auctions on other platforms. This included studying engagement patterns, competitive features, and common pain points in live bidding environments. This research guided the design of Collektr’s key flows, ensuring an intuitive user experience.

User Research

I conducted research to understand how sellers and buyers interacted with live auctions on other platforms. This included studying engagement patterns, competitive features, and common pain points in live bidding environments. This research guided the design of Collektr’s key flows, ensuring an intuitive user experience.

User Research

I conducted research to understand how sellers and buyers interacted with live auctions on other platforms. This included studying engagement patterns, competitive features, and common pain points in live bidding environments. This research guided the design of Collektr’s key flows, ensuring an intuitive user experience.

Design & Iteration

I began by wireframing the live streaming and bidding process, ensuring sellers could easily set up their streams, and buyers could seamlessly place bids.

The interface emphasized real-time interactions, with clear, actionable prompts to guide both sellers and buyers throughout the auction. Iterations focused on improving visual cues for live status, bid placement, countdown timers, and notifications when users were outbid.

Design & Iteration

I began by wireframing the live streaming and bidding process, ensuring sellers could easily set up their streams, and buyers could seamlessly place bids.

The interface emphasized real-time interactions, with clear, actionable prompts to guide both sellers and buyers throughout the auction. Iterations focused on improving visual cues for live status, bid placement, countdown timers, and notifications when users were outbid.

Design & Iteration

I began by wireframing the live streaming and bidding process, ensuring sellers could easily set up their streams, and buyers could seamlessly place bids.

The interface emphasized real-time interactions, with clear, actionable prompts to guide both sellers and buyers throughout the auction. Iterations focused on improving visual cues for live status, bid placement, countdown timers, and notifications when users were outbid.

Prototyping & Testing

Using Figma, I created high-fidelity prototypes to test the live streaming and bidding experience. User testing revealed the importance of real-time feedback, so we refined the notification system to ensure users were promptly notified when they were outbid or when time was running out.

Collaborating closely with engineers, I ensured the design accommodated the technical complexities of real-time streaming and bidding without compromising user experience.

Prototyping & Testing

Using Figma, I created high-fidelity prototypes to test the live streaming and bidding experience. User testing revealed the importance of real-time feedback, so we refined the notification system to ensure users were promptly notified when they were outbid or when time was running out.

Collaborating closely with engineers, I ensured the design accommodated the technical complexities of real-time streaming and bidding without compromising user experience.

Prototyping & Testing

Using Figma, I created high-fidelity prototypes to test the live streaming and bidding experience. User testing revealed the importance of real-time feedback, so we refined the notification system to ensure users were promptly notified when they were outbid or when time was running out.

Collaborating closely with engineers, I ensured the design accommodated the technical complexities of real-time streaming and bidding without compromising user experience.

Reflection & Learnings

Designing the live streaming and bidding feature for Collektr was an incredibly rewarding experience that challenged me to innovate in creating highly engaging mobile applications. It taught me the importance of designing for real-time interactions and building intuitive, seamless features that cater to both sellers and buyers in a fast-paced environment. The live auction functionality not only set Collektr apart from competitors but also played a crucial role in securing the company’s funding for future growth.

Made With ❤️ Love

Made With ❤️ Love

Made With ❤️ Love

Made With ❤️ Love

Let's Connect

Looking for a product designer who excels at crafting intuitive user experiences and turning ideas into reality? Let’s connect! Reach out on my socials to start the conversation.

Let's Connect

Looking for a product designer who excels at crafting intuitive user experiences and turning ideas into reality? Let’s connect! Reach out on my socials to start the conversation.

Let's Connect

Looking for a product designer who excels at crafting intuitive user experiences and turning ideas into reality? Let’s connect! Reach out on my socials to start the conversation.

Let's Connect

Looking for a product designer who excels at crafting intuitive user experiences and turning ideas into reality? Let’s connect! Reach out on my socials to start the conversation.