Overview
As a co-founder and the first designer at Collektr, I led the design of the mobile app, focusing on building a seamless and engaging marketplace experience for niche communities. One of the app’s standout features was live streaming, where sellers could auction their items in real-time, and buyers could place bids until the timer ran out. This innovative approach required a user experience that felt intuitive, interactive, and easy to navigate for both sellers and buyers.
My Role
Lead Designer -> Product design, User research & testing, Interactive prototyping
Research methods
Competitor analysis, usability testing, affinity mapping
Team
Nash Maran (PM), Fahrul Azmi (Mobile engineer)
Outcomes
User Adoption
After the iOS app release, we achieved 2,300 registered users within the first six months
Unique Selling Point
The live auction feature offers a unique, interactive marketplace experience.
Increased Engagement
The live streaming feature generated high engagement levels with an average of 935 MAU
The Challenge
Collektr aimed to differentiate itself by enabling sellers to auction items via live streaming, where buyers could place real-time bids. The challenge was to design an interactive experience that was easy for sellers to manage and exciting for buyers to participate in. We also needed to ensure that users could transition smoothly between watching live streams, placing bids, and completing purchases, all while maintaining a consistent experience across mobile and web.
Discovery & Research
Reflection & Learnings
Designing the live streaming and bidding feature for Collektr was an incredibly rewarding experience that challenged me to innovate in creating highly engaging mobile applications. It taught me the importance of designing for real-time interactions and building intuitive, seamless features that cater to both sellers and buyers in a fast-paced environment. The live auction functionality not only set Collektr apart from competitors but also played a crucial role in securing the company’s funding for future growth.
