To gather quantitative data, we created surveys using Typeform to collect insights into user behaviour and preferences. These surveys helped us understand what users valued most about the product and highlighted areas needing improvement. This data informed our roadmap, allowing us to focus on features that would make the biggest impact.

To deepen our understanding of user motivations and needs, we conducted user interviews via Zoom. These conversations gave us personal insights into how users interacted with the app, revealing pain points and opportunities that weren't obvious in the data alone. Users expressed frustration with the lack of feature parity with the desktop app, but also appreciated the app's potential for on-the-go productivity.

With insights from surveys, interviews, and usability testing, I led the design of a more user-friendly mobile experience. I worked closely with mobile engineers to ensure the design was technically feasible and aligned with the app’s architecture. We focused on improving navigation, refining user flows, and prioritising high-impact features that would resonate with users.

We conducted usability testing on the existing app, focusing on understanding how users navigated and interacted with key features. This testing helped identify specific pain points, such as confusion in navigation and the lack of clear user paths in certain journeys. These insights guided the redesign, helping us streamline the navigation and create a more intuitive experience.